- 2010 Program Explained
- 2010 Field Trip Program
- 2010 Loyalty Program
2010 Cancun Tourism Institute (CTI) Program
YOU ARE INVITED to embark on an incredible educational experience: the Cancun Tourism Institute (CTI), a complete and current study and loyalty program established by the Cancun Visitors and Convention Bureau. By the time you graduate from the Institute, you will be in the perfect position to sell the new, better Cancun to an even broader range of clients.
The 2010 Cancun Tourism Institute (CTI) is a multifaceted, three-part educational program established by the Cancun Visitors and Convention Bureau - Study Course, Field Trip, and Loyalty Program. Using our interactive e-Learning Center, you'll come away with the knowledge and resources to convert consumer interest into real profits. Both the Guide and the online course are full of new photographs and lots of details on selling a new, better Cancun. There are numerous quizzes to to review what you're learning. There are maps and lists of hotels, tour operators, and all the sights of the area… yes, everything it takes to become today's Cancun expert! Read more under Benefits, Field Trip Program, and Loyalty Program links at the top of the page.
The CTI program demonstrates how Cancun is much more than a “beach vacation” – it is a complete vacation experience. The program provides everything you need to know to create a complete, well-planned trip for your clients, whatever their needs or interests. And most importantly, it will be your gateway to boosting your agency’s profits as you sell MORE Cancun to MORE clients.
The Cancun Tourism Institute makes good business sense
This program is designed to increase your revenues through your enhanced knowledge and ability to sell Cancun.
Certification: Graduates will secure "continuing education credits" from The Travel Institute (US) and CITC (Canada), towards earning your professional designation as "Certified Travel Counselors."
Course Materials: Whether you study online or via our Study Guide, you'll have access to electronic (PDF) versions of key sales materials, available on demand.
Diploma/Window Sticker/ Lapel Pin: Graduates receive these colorful collateral items upon completion, ready to display, giving you added credibility and recognition.
Consumer Leads: The Cancun Convention and Visitors Bureau (CVB) has an online database on its cancun.info website giving consumers an opportunity to search for their nearest "Official Cancun Counselor."
Bulletin Board/Chat: CTI Course users are able to chat with other users vial our innovative online bulletin board/chat room. Expand your knowledge and make friends with other Cancun-selling agents.
Loyalty Program: Graduates earn rewards from Cancun bookings, and more rewards with Field Trip bonus points. Use, transfer or sell earned rewards. (See more details under Loyalty Program link at the top of the page.) --- back to top
2010 CTI Field Trip Program
More than just fam trips, the CTI Field Trip Program combines classroom-style education with hands-on exposure to Cancun’s varied vacation product.
Open to Graduates of the CTI 101 Study Course, the trips are built around themes, allowing agents to select specialized topics of greatest interest (i.e. golf, weddings, Mayan culture). On-site seminars will be followed by three days of field trips. The CTI 102 Field Trip course concludes in Cancun with a graduation ceremony awarding Official Cancun Counselor status (and benefits) to agents who successfully complete this phase.
Trips are scheduled throughout 2010. Graduates of the Field Trip Program receive BONUS Loyalty Program points, too. (Some restrictions apply.)
2010 CTI Loyalty Program
The Cancun Tourism Institute's program delivers on-going support, rewards, and enticements that extend beyond your course completion and inspection visit.
As CTI 101 graduates, agents post vacation package details at our online system. Once stays are posted and confirmed, we allocate points based the total package value! Your points accumulate regardless of how you sell our Mexican Caribbean paradise: via your favorite tour operator partner, or directly with our resorts. (Program began August 1, 2005; restrictions apply.)
Agents will be able to view rewards online, and redeem points for complete Cancun vacation stays. You will have the option to USE, TRANSFER or SELL your rewards, putting CASH in your pocket!
The Loyalty Program is offered to all CTI 101 graduates.
